Aristorytelling®

narratIA

Narrative Design System

Logic, emotion, and ethos — in one grammar.

2025

Our narrative design system inspired by Aristotle’s triad — logos, pathos, ethos — adapted for modern storytelling and AI.
It gives the brand its tone, rhythm, and emotional intelligence, bridging strategy with story.

Summary

Transforms logic, emotion, and ethics into one coherent voice. Inspired by Aristotle, adapted for the age of AI.

Challenge

Brands speak, but they rarely resonate. Tone and emotion are improvised, not designed.

Solutions

A proprietary storytelling grammar that connects logic (logos), emotion (pathos), and credibility (ethos) — ensuring the brand feels human, not generic.