Brand Crampons
narratIA
Strategic Foundations
The climb begins with clarity.
2025
A 10-point strategic method that defines a brand’s DNA — purpose, difference, beliefs, and archetype.
It’s not a positioning tool; it’s the foundation that keeps a brand grounded while it climbs.
Summary
Defines the brand’s DNA: purpose, difference, archetype, beliefs. A 10-point system that grounds the climb.
Challenge
Most brands climb without knowing what holds them. Their strategy is decorative, not structural.
Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.
Solutions
A method that distills meaning into clarity — turning abstract purpose into actionable identity and long-term coherence.
